press campaign
Definition
Noun: A "press campaign" is an organized series of activities or efforts designed to influence public opinion or achieve a specific goal through the use of newspapers, magazines, and other print media (collectively known as "the press").
Usage Examples
- (A planned effort using newspapers and magazines to advertise.)
- (A coordinated attempt to shape public perception via print media.)
Advanced Usage
"to orchestrate a press campaign": to carefully plan and manage a series of press-related activities.
- The government orchestrated a press campaign to counter negative stories. (They organized a deliberate media effort.)
"a sustained press campaign": a press campaign that continues over a long period.
- The charity ran a sustained press campaign to raise awareness about homelessness. (A long-term media effort.)
Variants and Related Words
Press (n): the media, especially newspapers and journalists.
- The press covered the event extensively. (Newspapers and reporters.)
Campaign (n): a series of planned actions with a specific goal.
- The election campaign lasted for months. (A coordinated effort to win votes.)
Synonyms
- Media blitz: an intense, short-term press campaign involving many media outlets.
- Publicity drive: an effort to generate public attention, often through the press.
Related Idioms
"to hit the headlines": to receive prominent coverage in the press.
- The scandal hit the headlines, sparking a press campaign. (The story became front-page news.)
"to spin the story": to present a press campaign in a way that favors a particular viewpoint.
- The team tried to spin the story through their press campaign. (They manipulated the narrative.)